Introduction to Marketing Course

Understand concepts of Marketing Strategy and its application.

certificateWeekly mentoring sessions with Industry Experts
checkAccess to Smart E-Books and Exclusive Course materials
trophyPersonalized LMS
noteCertificates from internationally acclaimed universities
E-Books 25+ Hours of Learning

Marketing is a vast concept that covers many activities a company undertakes to encourage its buying and selling.

Gain knowledge in marketing through SmartKnower's well-designed internship course.

Register Now


Marketing is the perfect blend of art and science to promote the buying and selling of a companies' product or services. Attain your business goals and start your journey to amass a fortune.

SmartKnower will help you attain expertise. Trust us and master the marketing field.

Course Curriculum

Get to know in detail about all the key concepts and techniques used to design and learn from basic to advanced topics.

Introduction to basic Management concepts and the right usage of the terminologies.
In this module, you have to view Consumers from a marketing perspective to understand their needs and requirements.
In this section, you will know about the marketing of a company’s products and services. A greater understanding of consumers by identifying and Analysing consumer behavior, capabilities, and Value.
You will Understand the process of Market Research and techniques to implement market research.
In this section, you will understand Segmentation, Targeting, and Positioning (STP) and marketing fundamentals. It would be an introduction to Market Mix.
In this module, you will learn the process of lead generation, marketing funnel, importance and creation of a landing page and automation tools.
This part would be an introduction to Digital Marketing. You will be able to understand and apply the Subliminal Advertising and Product Design Survey.
This part is a complete compilation of case studies to understand the concepts better and deduce relevant solutions and results.


Get certified by pioneers of Ed-tech industry by upskilling in modern technological and entrepreneurial domains.


Pricing Plans

Self Paced

Mentor Led

₹ 4999

  • Co Branding Certificate for Course Completion
  • Internship Certificate from Smartknower
  • 1 minor + 1 Major project
  • 25+ hours of video content access
  • 6 months LMS access
  • 16+ hours of mentor training
  • Outstanding Certificate on successfull completion of extra projects

Talk to our Counsellor

Gain clarity for all your doubts and queries from our round-the-clock support team who are always ready for assistance. Don’t think, pick your phone and give us a ping!

Contact Us


Frequently Asked Questions

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The original 4Ps that make up a typical marketing mix are Price, Product, Promotion and Place.
The type of Marketing is determined by the task needed to be performed. A successful business marketing strategy involves combining various types to yield the best result for the situation. Some of the prominent marketing types are Outbound, Inbound, Search Engine, Social Media, Event Management and many more. Take this course to learn more about the types and their real life applications.
You can apply through our website, or you can contact us. We will connect you with our experts, and they will guide you through the application process.
All the resources and course structure are mentioned in the "Course Curriculum" Section. For further assistance, please feel free to contact our counselors. We will be more than happy to help you get started on your learning journey!
The course structure has already been shared with you under the Course Curriculum section. Feel free to contact our course counselors to know more!